The Coolblue Christmas Campaign was all about one question: Christmas on or off? Do you like Christmas? Then put it on! Do you feel like you could use your precious time for more important stuff than celebrating Christmas? Choose off.
Trough Facebook, Coolblue employers tried to sway you to the on- or off-side by posting fun movies. We asked our fans for their opinion. Ultimately, the majority of the crowd chose Christmas on. To celebrate this cozy Christmas feeling, we posted the ultimate Christmas movie on Facebook.
By choosing Christmas on or off the homepage of the webshop, the look of and product recommendations in the webshop changed accordingly.